Capture the magic
of what you do
Brand messaging, websites & marketing that are creative, scroll-stopping, and unmistakably you.
"Thank you, thank you, thank you! I literally have tears as I read your words that speak to what we are really about. You have captured the heart and soul of our work."
Lynn Sumida, Expanding You
Personal Development
"I have been getting amazing feedback and great traction as well, especially on LinkedIn. Thank you so much for the beautiful site."
Sofia Arisheh, Upskill Consulting
HR Consulting and Advisory
"All I can say is OMG! This is pure awesomeness!"
Jennifer H., Accelerated Sales & Leadership Institute
Sales Training
Your brand should shine a light on your best work, make sales easier, and help you bring in more of the work you're meant for
No one handed you a playbook for the business you've built. You've blazed your own trail, made mistakes, and learned plenty the hard way.
Through this process, your business has evolved and the work you want to pursue has become more clear. Is your message and marketing working to get you there?
When it comes to your marketing, you deserve more than an outdated website or a "good enough" way of talking about your business. Your website, messaging, and marketing should shine a light on your best work, make sales easier, and help you bring in more of the work you're meant for.
At Mighty, that's what we do. We help established businesses create more authentic, clear, and human brands, websites, and marketing to connect with more of their ideal clients and support their next phase of growth.
A solid foundation to
support your growth
Connect and convert the people you most want to serve.
Messaging that shines a light
Your business deserves messaging so good your customers can feel how much you know them and care about their success.
Brand strategy · Positioning · Messaging · Copywriting · StoryBrand
Websites that close deals
Your website should make it easy for customers to understand what you do, see why they can trust you, and it should help the right clients say yes to working with you.
Web design · Web development · SEO · Conversion optimisation
Marketing that builds relationships
Show up with confidence in all the right places armed with stories to tell, a clear perspective, and simple sustainable systems to help keep you top of mind.
Content strategy · Email marketing · Social media · Campaigns
What 'MEH' marketing costs your business
When your business grows and your messaging doesn't grow with it, you end up with a disconnect. You may no longer feel clear on who you're speaking to, or the unique value you bring to them, or you may realize your marketing isn't showing any of it.
When you understand the impact of outdated marketing, investing in fixing it suddenly becomes a no-brainer.
When your business evolves but your marketing doesn't keep up, it means:
- —It's hard to predict where your next clients are coming from
- —It takes more time to make sales and establish trust
- —You undersell your services and underprice your work
- —You're too dependent on unexpected referrals and word of mouth
- —You're not sure which marketing advice to follow, and your strategy feels haphazard
- —You miss out on great clients, and watch as they go to your (sometimes less-qualified) competition
Lindsay Carlson
Founder & Lead Strategist
22+ Yrs in Digital Marketing, Communications & Business Development
Certified StoryBrand Guide
Your business is ready for more
If you're working too hard to make too few sales, relying on referrals you can't predict, or watching great clients go to less-qualified competition, the problem isn't you.
It's likely the strategy behind your marketing.
When you're not sure who your brand should speak to, what unique value to focus on, or how to connect emotionally with the humans who will buy from you, it's not something AI can solve for you.
What you need is someone who will listen deeply, bring the tools to put your story together, and help you find sustainable strategies to bring out the best in your business.
That's what I do.
I've spent 22+ years in digital marketing and communications, growing businesses, building websites since 1999, and helping businesses clarify their message as a StoryBrand Guide since 2019.
My journalism background and passion for clear, creative, and simple communication means I know how to ask the right questions, listen for the true value you bring, and articulate the magic you create into a clear and powerful brand and marketing.
How we've helped businesses like yours
Tim levelled up with a focused B2B website and brand
After 6 years in business, Tim was ready to work with more ideal clients. The website that helped him launch his business was trying to speak to everyone and didn't position his offers clearly for the bigger opportunities he wanted. We created focused brand messaging and offer clarity so his entire website and brand speaks to the right people. As a result, every touchpoint in his marketing and sales is grounded in a clear message that helps him grow the way he wants to now.
Read the case study →
Diane reinvented her brand for a bold new direction
Diane had built a successful corporate leadership coaching practice. But she felt called to serve a new audience: ambitious women in midlife ready to lead powerfully and authentically. We helped her reimagine her brand, clarify her new positioning, and build a strong foundation to grow from.
Read the case study →Start your project
It's simple to start:
Share your vision
We'll talk about where you want to go and how we can help you get there.
We build your foundation
Through conversations, listening, brainstorming, and reflecting, we surface the clarity, stories and strategies that will help you reach your goals.
Step forward for the opportunities you desire
With marketing that feels on-purpose, you can confidently step up for the opportunities you know you're meant for.
Get into our calendar: Book a no-obligation 45-minute introductory call and find out what's possible for your next level.
Let's TalkPowerful Insights and Coaching
Lindsay Carlson is one of the most powerfully insightful and empathetic marketing strategists you will ever encounter. Working with her as a guide is an incredible experience. Somehow, her kindness and passion for her clients' success create a safe space where it's possible to see where things have gone off track while feeling hopeful about the road ahead. At the same time, her razor sharp insights open up powerful new opportunities for reaching the right people with the right message. The coaching work she's done with us is taking root in deep ways and giving us direction we simply never would have found on our own.
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Matt Wolfe
Partner, Brand3
StoryBrand Certified Guide
The Heart of Service
Originally had reached out to Lindsay because my business needed a new website and she was someone who not only built stunning websites, but also understood copy writing and content. While I was originally looking for someone to build a great website, what I ended up getting was a business partner who has been infinitely knowledgable and helpful with actionable advice and help every step of the way. Lindsay lives the heart of service and anyone would be lucky to work with her!
Tim Dyck
Founder, Best Culture Solutions
Frequently
asked
questions
Do more of the work you're meant for
Whether you love your marketing or not, one thing is certain: people are checking you out online. Are they finding what you want them to find? Or is your marketing working against you?
If you're not happy with the answer, let's fix it. Book a no-obligation introductory call and let's talk about what's possible.
Let's TalkDo more of the work you're meant for
Whether you love your marketing or not, one thing is certain: people are checking you out online. Are they finding what you want them to find? Or is your marketing working against you?
If you're not happy with the answer, let's fix it. Book a no-obligation introductory call and let's talk about what's possible.
Let's TalkBook your intro call
Or reach us directly
hello@mightystrategic.com